_wake-up-and-smell-the-bacon-case-study.jpg "Wake Up and Smell the Bacon Case Study from hot alarm clock Video Screenshot Preview")
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⏲ Duration: 1 min 20 sec
✓ Published: 19-Jun-2014
✓ Published: 19-Jun-2014
Description:
2014 Silver Lion winner in Mobile nnBacon is the Holy Grail of American food indulgences, and one of the most talked about foods on the internet. But people aren’t particularly choosy about what brand of bacon they talk about or buy. Our challenge was to break through by being the bacon brand people thought of the moment they woke up and the one they choose in the hustle and bustle of the grocery store.nnStrategy:nFew at-home culinary experiences rival the unmistakable scent and sounds of baco
2014 Silver Lion winner in Mobile nnBacon is the Holy Grail of American food indulgences, and one of the most talked about foods on the internet. But people aren’t particularly choosy about what brand of bacon they talk about or buy. Our challenge was to break through by being the bacon brand people thought of the moment they woke up and the one they choose in the hustle and bustle of the grocery store.nnStrategy:nFew at-home culinary experiences rival the unmistakable scent and sounds of baco
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