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✓ Published: 23-May-2024
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✓ Published: 23-May-2024
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A Holywood-based global PR & creative agency has been recognised in three categories within PR Week’s Top 150 rankings.<br/><br/>Smarts was named the largest agency outside of London, 30th largest agency in the UK overall, and the fourth largest consumer agency.<br/><br/>These significant milestones are reflective of a decade of growth for Smarts, reporting a total revenue of £16m in 2024. The agency now employs close to 200 people across its five offices in Glasgow, London, Amsterdam, New York and Holywood.<br/><br/>Offering a comprehensive range of communication services – including design, content, influencer marketing, media relations, and employee engagement – Smarts has made substantial investments exceeding £2 million in content production, digital infrastructure, and influencer capabilities since 2020.<br/><br/>Recent highlights include working with US actor Tina Fey on Booking.com’s 2024 Super Bowl ad, building Zalando’s Style Creator Programme of 400+ micro-influencers to drive growth for the fashion brand’s Instagram and TikTok following – and expanding into mainland Europe with a new office in Amsterdam, with European campaigns in the past year including an experiential engagement programme to showcase Booking.com’s new Amsterdam HQ to more than 6,000 employees.<br/><br/>This expansion aligned with Smarts' strategic growth plan, positioning the agency as a global leader in culture-driven, consumer-focused communications.
A Holywood-based global PR & creative agency has been recognised in three categories within PR Week’s Top 150 rankings.<br/><br/>Smarts was named the largest agency outside of London, 30th largest agency in the UK overall, and the fourth largest consumer agency.<br/><br/>These significant milestones are reflective of a decade of growth for Smarts, reporting a total revenue of £16m in 2024. The agency now employs close to 200 people across its five offices in Glasgow, London, Amsterdam, New York and Holywood.<br/><br/>Offering a comprehensive range of communication services – including design, content, influencer marketing, media relations, and employee engagement – Smarts has made substantial investments exceeding £2 million in content production, digital infrastructure, and influencer capabilities since 2020.<br/><br/>Recent highlights include working with US actor Tina Fey on Booking.com’s 2024 Super Bowl ad, building Zalando’s Style Creator Programme of 400+ micro-influencers to drive growth for the fashion brand’s Instagram and TikTok following – and expanding into mainland Europe with a new office in Amsterdam, with European campaigns in the past year including an experiential engagement programme to showcase Booking.com’s new Amsterdam HQ to more than 6,000 employees.<br/><br/>This expansion aligned with Smarts' strategic growth plan, positioning the agency as a global leader in culture-driven, consumer-focused communications.
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_6-signs-of-narcissistic-abuse.webp "Simply having some narcissistic behaviors isn’t sufficient for a full diagnosis of Narcissistic Personality Disorder - or NPD.Although NPD presently continues to be a grey area, one thing is generally agreed upon: it starts from childhood.Initial development was likely normal, but through a pattern of abuses, probably from parents, they end up hating and rejecting themselves to the point where they have no sense of self and create a mask to substitute. Are you currently dating a narcissist? Do you perhaps identify as a narcissist and would like to understand more about yourself? Then this video may be for you. <br/><br/>#npd #narcissism <br/><br/>Writer: Ben Carswell<br/>Script Editor: Denise Ding &Kelly Soong <br/>VO: Amanda Silvera<br/>Animation: Faye Miravalles<br/>YouTube Manager: Cindy Cheong<br/><br/>References in MLA Format:<br/>Kimmel, Ryan James. MedlinePlus. 7 August 2018. 30 January 2020.<br/>Mayo Clinic Staff.Mayo Clinic . 18 November 2017. 30 January 2020.<br/>Melinda Smith, M.A. and Lawrence Robinson. Help Guide. December 2019. 30 January 2020.<br/>Monreal, Jessie. Psych Central. 8 October 2018. 30 January 2020.<br/>Ronningstam, Elsa.Bostonn Europsa. 19 January 2016. 30 January 2020.<br/>—. Psychiatric Times. 29 February 2016. 30 January 2020.<br/>Shana Lebowitz, Ivan De Luce. Business Insider. 8 July 2019. 30 January 2020.<br/>Valentini, Katarina. Psychology Today. 13 July 2019. 30 January 2020.<br/> <br/>Source: Psych2Go")
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