The new Mercedes-Benz EQV AVANTGARDE Exterior Design in Kalahari gold metallic from focused differentiation strategy examples Watch Video

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✓ Published: 06-May-2024

Description:
Mercedes-Benz will pursue a differentiated strategic approach with its vans in the future. As presented last year (2023), the company is aiming for a premium strategy for its commercial vans. In the future, a focused luxury strategy will apply to all newly developed, privately positioned vans, as is the case for all Mercedes‑Benz passenger cars. The aim is to fully implement this strategic change with the introduction of the upcoming modular and scalable Van Electric Architecture – VAN.EA for short – from 2026. The new private midsize vans EQV and V-Class are an important milestone on this path. Both are further elevated with new exterior and interior designs. There is also an increase in comfort and safety, especially thanks to more intelligent, digital networking. The models have been available to order from Mercedes‑Benz sales partners and online since January 2024. The standard equipment has been comprehensively upgraded and thereby tailored more precisely to customer requirements. The new V-Class starts at a list price of 59,470.25 euros, the new EQV from 75,281.78 euros. The new V-Class also forms the basis for the V-Class Marco Polo camper van, which is offered ex factory. It starts at 80,004.89 euros1 and adopts the model's attractiveness almost completely.