_madmen-1st-u-s-cranberry-marketing-competition-at-the-george-washington-university-2013.jpg "MadMen - 1st U.S. Cranberry Marketing Competition at the George Washington University 2013 from tour and taste old men attack Video Screenshot Preview")
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⏲ Duration: 11 min 86 sec
✓ Published: 04-Jan-2014
✓ Published: 04-Jan-2014
Description:
Undergraduate students at The George Washington University (GWU) were challenged to come up with new ideas to increase consumption amongst the coveted Millennial Generation (18- to 34-year-olds). Divided into six teams, 40 business students were given a hypothetical budget of $50,000 to spend on what they felt would be the most engaging advertising and marketing campaigns aimed at 18- to 34-year-olds. They were also tasked to provide a plan extension that would increase the budget to $100,000. S
Undergraduate students at The George Washington University (GWU) were challenged to come up with new ideas to increase consumption amongst the coveted Millennial Generation (18- to 34-year-olds). Divided into six teams, 40 business students were given a hypothetical budget of $50,000 to spend on what they felt would be the most engaging advertising and marketing campaigns aimed at 18- to 34-year-olds. They were also tasked to provide a plan extension that would increase the budget to $100,000. S
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