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Description: Cinemagraph made for Dutch insurance company Achmea. nnInsight: Women appear to be rather reluctant when it comes to regulating their pension, compared to men. nnConcept: Visualization of one of the 71 reasons why women should regulate their pension from an early stage in their working life. nnClient: ACHMEAnConcept & Production: Martine Hooijer, fatmilk.nlnPhotography: Ilvy Njiokiktjien, imagesbyilvy.comnAnimation: Hert Zollner, plastictolstoy.com
Play Video: (Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)