_lincoln-the-chameleon-car.jpg "Lincoln - The Chameleon Car from mkc Video Screenshot Preview")
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⏲ Duration: 99 sec
✓ Published: 28-Apr-2015
✓ Published: 28-Apr-2015
Description:
CHALLENGEnnLincoln Middle East needed to launch their new Lincoln MKC. In a market saturated with a lot of similar cross-over vehicles, Lincoln needed to break the clutter and position itself above its competition in the UAE. The Lincoln MKC is a new line under the Lincoln brand. It’s a cross-over vehicle that is elegantly stylized where one can almost infinitely customize to their liking.nnIDEAnnIn the Middle East, the car you drive is as important as what clothes you wear. Partnering with Fa
CHALLENGEnnLincoln Middle East needed to launch their new Lincoln MKC. In a market saturated with a lot of similar cross-over vehicles, Lincoln needed to break the clutter and position itself above its competition in the UAE. The Lincoln MKC is a new line under the Lincoln brand. It’s a cross-over vehicle that is elegantly stylized where one can almost infinitely customize to their liking.nnIDEAnnIn the Middle East, the car you drive is as important as what clothes you wear. Partnering with Fa
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_lincoln-39diner39-30.webp "Continuing our partnership with Matthew McConaughey, we followed the widely viewed—and parodied—Lincoln MKC campaign spots with two MKZ spots in January 2015: one for the gas model and one for Hybrid. Keeping the dialogue to a minimum, we tapped into McConaughey's exceptional presence to portray a tone of reflection and anticipation. Filmmaker Nicolas Winding Refn joined us once again, adding his rich cinematic approach to these more subtle spots.nnAgency: Hudson RougenDirector of Content Pr")
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_the-lincoln-motor-company-lights.webp "Agency: Hudson RougenClient: The Lincoln Motor CompanynCreative Director: Jason KoxvoldnSenior Copywriter: Ryan O’KeefenSenior Art Director: Brian HallnSenior Producer: Jessica McMahonnDirector: Saam FarahmandnDirector of Photography: Bryan NewmannEditor: Michael WadsworthnPost: The MillnSound Design: Henry BoynMix: Heard CitynMusic: Aloe Blacc “Love is the Answer”nnSee more: www.bryanwithasilentb.com")
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