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_afrisam-a1-all-purpose-cement-tv-commercial.webp "When the agency briefed us on creating a 30 second TV commercial for AfriSam A1 All Purpose Cement, it was decided that to best showcase the product, we would focus on the beauty of cement as a medium. The TVC takes the viewer on a journey through a cement environment with typographical treatments illustrating the product’s properties. Particular attention was paid to two key qualities, namely, that it is eco-friendly and gets stronger than ordinary cement.")
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