_winners-amp-losers-episode-3-taylor-swift-domino39s-pizza-alibaba-cable-t-v.jpg "Winners & Losers - Episode 3: Taylor Swift, Domino's Pizza, Alibaba, Cable T.V. from cd episode 11 Video Screenshot Preview")
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⏲ Duration: 1 min 51 sec
✓ Published: 13-Nov-2014
✓ Published: 13-Nov-2014
Description:
In this episode of Winners & Losers in a Digital Age, Scott Galloway talks about Taylor Swift’s success as an omnichannel retailer. She sold over a million albums in over a week (or one in four albums sold in the US) by offering three exclusive songs in CDs sold at Target and retweeting fans who posted photos of themselves buying her CD.nnBig losers were major network television outlets, which suffered double-digit declines in ratings.nnWinners from L2’s Digital IQ Index®: Specialty Ret
In this episode of Winners & Losers in a Digital Age, Scott Galloway talks about Taylor Swift’s success as an omnichannel retailer. She sold over a million albums in over a week (or one in four albums sold in the US) by offering three exclusive songs in CDs sold at Target and retweeting fans who posted photos of themselves buying her CD.nnBig losers were major network television outlets, which suffered double-digit declines in ratings.nnWinners from L2’s Digital IQ Index®: Specialty Ret
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